Girls Aloud star Cheryl Cole reportedly spends more than $15K per year on her various beauty routines, but her investment in looking goreous has just paid off with big dividends.

The 26 year old British X Factor judge just landed a plum promotional deal with beauty giant L’Oreal Paris believed to initally be worth over $850,000.

The sassy former brunette, who just went cherry red, has recently been named as the new face of the famous brand following in the footsteps of world class glamour girls Beyonce, Eva Longoria Parker, Sarah Jessica Parker and Jennifer Aniston.

The sizzling hot star has been given the nod to front L’Oreal’s latest hair care advertising campaign scheduled to launch in Autumn of 2009.

Besides appearing in major TV ads, Cheryl’s beautiful face will appear in magazines and on billboards both in Europe and the United States.

According to sources who talked to The Mirror about her new beauty deal, Cheryl was selected by L’Oreal because she’s “a beautiful, sassy girl who is just perfect for this particular job. She is everything that young women aspire to.” 

Insiders also told The Mirror “she has amazing skin and hair and had everything L’Oreal” is looking for “even though she is a singer and not a professional model.”

Cheryl’s career is in full swing with current work on her new solo album, filming the latest The X Factor series and her new deal hawking beauty products.

By winning the beauty giant’s seal of approval for their latest product campaigns Cheryl Cole is positioned to become a household name in the blink of a beautifully mascared eye.

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